Sunday, February 27, 2011
Friday, February 25, 2011
Small Report Fortune Part 3
Step 2 -
MEASURE Interest.
After you’ve determined what “market” you want to target, it’s simply a matter of finding out
what to offer them.
If you want to put things into a practical setting, it’s time to
get some ideas for what topic you’ll be writing about in your
first 7-15 page small report.
You’ll want to “measure interest” among your market. Take their temperature. Identify the
current hottest topic of interest.
Basically, I have three “diagnostic” questions that I use in measuring interest in any particular
market that you can put to the test yourself for your market...
1. “What do they want?”
It all begins and ends with the persons that make up your “market”. What do THEY
want? Based on your own history in the market, researching the market or inquiring
among existing individuals in the market, it should be easy to determine the wants and
needs of the group as a whole. (More on this in a minute).
2. “What is available?”
Next up, you want to determine “what is available”. In other words, are there existing
resources in place that are being sold to this market that you’ll be directly competing
against? What do they offer? What’s good about their offer and what’s not so good?
3. “What can I offer that’s different?”
And, thirdly, “what can I offer that’s different?” Is there something missing from
existing resources? Something that could be explained better? Are more ideas and
examples needed? Is there new information available? Can you package, present or
position content in a more user-friendly way? Are their tiny segments that could be
broadened?
By focusing on these three diagnostic questions, you’ll be able to measure the interest of your
market and determine an “in-demand” topic to write about in your first 7-15 page small report.
Now, before we move on, I do just want to give you a quick way to find ideas to write about.
You’ll still need to use these three diagnostic questions, but this will give you something
towards which you can direct the questions.
One of my favorite places to brainstorm ideas is Amazon.com ® . Amazon.com® is the web’s
largest bookstore.
It’s also a community center for new product ideas.
I use it as one of my brainstorming resources. Again and again I visit this site to come up
with topics to write about.
What makes Amazon.com® so useful as a research tool for getting
new ideas is their searchable database of books. There are
thousands of great ideas lurking in there if you just know how
to use it.
And that’s what I’m here for. J
I’m going to show you how to find hot product ideas with Amazon.com® anytime you want.
It’s really a matter of three simple steps …
MEASURE Interest.
After you’ve determined what “market” you want to target, it’s simply a matter of finding out
what to offer them.
If you want to put things into a practical setting, it’s time to
get some ideas for what topic you’ll be writing about in your
first 7-15 page small report.
You’ll want to “measure interest” among your market. Take their temperature. Identify the
current hottest topic of interest.
Basically, I have three “diagnostic” questions that I use in measuring interest in any particular
market that you can put to the test yourself for your market...
1. “What do they want?”
It all begins and ends with the persons that make up your “market”. What do THEY
want? Based on your own history in the market, researching the market or inquiring
among existing individuals in the market, it should be easy to determine the wants and
needs of the group as a whole. (More on this in a minute).
2. “What is available?”
Next up, you want to determine “what is available”. In other words, are there existing
resources in place that are being sold to this market that you’ll be directly competing
against? What do they offer? What’s good about their offer and what’s not so good?
3. “What can I offer that’s different?”
And, thirdly, “what can I offer that’s different?” Is there something missing from
existing resources? Something that could be explained better? Are more ideas and
examples needed? Is there new information available? Can you package, present or
position content in a more user-friendly way? Are their tiny segments that could be
broadened?
By focusing on these three diagnostic questions, you’ll be able to measure the interest of your
market and determine an “in-demand” topic to write about in your first 7-15 page small report.
Now, before we move on, I do just want to give you a quick way to find ideas to write about.
You’ll still need to use these three diagnostic questions, but this will give you something
towards which you can direct the questions.
One of my favorite places to brainstorm ideas is Amazon.com ® . Amazon.com® is the web’s
largest bookstore.
It’s also a community center for new product ideas.
I use it as one of my brainstorming resources. Again and again I visit this site to come up
with topics to write about.
What makes Amazon.com® so useful as a research tool for getting
new ideas is their searchable database of books. There are
thousands of great ideas lurking in there if you just know how
to use it.
And that’s what I’m here for. J
I’m going to show you how to find hot product ideas with Amazon.com® anytime you want.
It’s really a matter of three simple steps …
Thursday, February 24, 2011
Small Report Fortune Part 2
The Concept Of S.M.A.L.L.™ Reports
Before I share the 5 steps in this incredibly profitable business model, let me first explain the
concept.
Here’s the idea –
Write a small report (approximately 7-15 pages) to sell online
and, over time, grow that singular small report into a huge
information empire consisting of reports, full-length products,
membership sites, high-ticket premium products, e-coaching and
more.
Everything hinges around being able to write small, 7-15 page reports.
Throughout EVERY stage of this business, you will NEVER
be required to write anything more than 7-15 pages.
Stop now and re-read that. That statement is going to keep you up half the night as you
consider how realistic and reasonable it is for you to accomplish in light of everything I’m
going to share with you from this point on.
Þ As you grow your business into full-length products,
you’ll never write anything more than 7-15 pages!
Þ As you grow your business into a membership site,
you’ll never write anything more than 7-15 pages!
Þ As you grow your business into high-ticket products,
you’ll never write anything more than 7-15 pages!
Þ As you grow your business into premium-priced e-coaching,
you’ll never write anything more than 7-15 pages!
It starts with a 7-15 page small report and -- despite the numerous streams of higher-priced
income you’ll develop in this model -- you'll never have to write anything more than 7-15
pages. Remarkable, huh?
Now, it is with that foundation that I want to quickly share my system with you - “5 Steps To
A Big-Profit, S.M.A.L.L.™ Report Business” …
I use the acronym “S.M.A.L.L.” to illustrate the five steps. Each letter of the word SMALL (S –
M – A – L – L ) represents one of the five steps…
S
– SELECT a market.
M
– MEASURE interest.
A
– AUTHOR a report.
L
– LOOK to repeat.
L
– LEVERAGE your assets.
We’re going to briefly look at each of these steps so you can get a good overview of how to
build a successful “small report” business.
I’m ready if you are.
5 Steps To A Big-Profit,
S.M.A.L.L.™ Report Business
Let’s begin with the “S” of the S.M.A.L.L.™ Report Business Model which is...
Step 1 -
SELECT A Market.
The first step in this process is to “select a market”. That is, you’ll want to identify a group of
people that you want to sell to – a “target audience”. A “market” is simply a body of existing
or potential buyers for specific goods or services.
Just a few of the more popular markets include –
· Weight loss
· Home business
· Relationships
· Parenting
· Retirement
· Personal Growth
· Wedding and Marriage
· Computers and Technology
· Motivational
· Leadership
The list could go on and on, but I think you get an idea.
You want to choose a “market” that you’ll center your small reports business on.
If you’ve been following events over the past couple of years, then you know that “niche”
marketing has been the big craze. People have been (and still are) scrambling all over to find
these tiny, untapped niches (Ex. Teaching a parrot to talk) to create businesses around.
I’ve got two words for this kind of business model –
Big mistake!
Let me caution you that while that is an approach that certainly works, there is
another strategy to use that I have found to produce even greater results.
Here it is:
Instead of identifying niches,
identify target markets.
Let me say that again: instead of identifying niches, identify markets.
Here’s the common practice...
1. Identify a red-hot niche with hungry customers.
2. Create a product that's highly sought after by those
customers.
3. Setup a web site to sell the product.
4. Rush off to buy pay per click listings and Google Adwords® to
promote the site.
5. Find another red-hot niche and repeat the process.
Now, that’s a good plan. There’s no doubt that it’s a profitable system.
But, it’s not a great plan.
Really, that system is setup for leaving money on the table, for just throwing away
money that you could be depositing into your bank account.
So, what is a great plan?
Selecting a market so you can generate multiple sales per customer.
It’s very similar to the way most people approach niche marketing, with a critical
extra “profit-boosting” step...
1. Identify a market with hungry customers.
2. Create a product that's highly sought after by those
customers.
3. Setup a web site to sell the product.
4. Rush off to buy pay per click listings and Google Adwords® to
promote the site.
5. Create additional related products to sell to your existing
customer and lead lists.
6. Find another market and repeat the process.
Do you see what I added there? There’s an extra step there that is so critical to
your bottom line, and that is “Create additional related products to sell to your
existing customer and lead lists.”
1.
You’ve already got customers who have bought a product from you,
so instead of moving on to other “niches” where you have to go
out and find additional customers, why not offer your customers
additional, related products before you move on?
2. You’ve already begun building a lead list, why not offer them
additional, related products before you start looking for other
“niches”?
If a customer bought a product from you, then they’ve told you –
“This is a hot button with me. This is something I’m interested enough in to
spend money. This is something that is important to me at this point in
time.”
So, you simply feed them other offers that are highly related to the one that
they’ve already identified as being important to them.
Instead of looking for tiny “niches”, you look for larger markets and feed them
multiple, highly related offers.
The idea here is to find customers
who make repeated purchases from you.
And when you take into consideration what we’ll be talking about momentarily --
creating 7-15 page reports as these various “offers” -- it really is an easy thing to
accomplish.
But, we’ll get to that.
First step, “select a market”. Then we have the “M” of the S.M.A.L.L.™ Report
Business Model…
Before I share the 5 steps in this incredibly profitable business model, let me first explain the
concept.
Here’s the idea –
Write a small report (approximately 7-15 pages) to sell online
and, over time, grow that singular small report into a huge
information empire consisting of reports, full-length products,
membership sites, high-ticket premium products, e-coaching and
more.
Everything hinges around being able to write small, 7-15 page reports.
Throughout EVERY stage of this business, you will NEVER
be required to write anything more than 7-15 pages.
Stop now and re-read that. That statement is going to keep you up half the night as you
consider how realistic and reasonable it is for you to accomplish in light of everything I’m
going to share with you from this point on.
Þ As you grow your business into full-length products,
you’ll never write anything more than 7-15 pages!
Þ As you grow your business into a membership site,
you’ll never write anything more than 7-15 pages!
Þ As you grow your business into high-ticket products,
you’ll never write anything more than 7-15 pages!
Þ As you grow your business into premium-priced e-coaching,
you’ll never write anything more than 7-15 pages!
It starts with a 7-15 page small report and -- despite the numerous streams of higher-priced
income you’ll develop in this model -- you'll never have to write anything more than 7-15
pages. Remarkable, huh?
Now, it is with that foundation that I want to quickly share my system with you - “5 Steps To
A Big-Profit, S.M.A.L.L.™ Report Business” …
I use the acronym “S.M.A.L.L.” to illustrate the five steps. Each letter of the word SMALL (S –
M – A – L – L ) represents one of the five steps…
S
– SELECT a market.
M
– MEASURE interest.
A
– AUTHOR a report.
L
– LOOK to repeat.
L
– LEVERAGE your assets.
We’re going to briefly look at each of these steps so you can get a good overview of how to
build a successful “small report” business.
I’m ready if you are.
5 Steps To A Big-Profit,
S.M.A.L.L.™ Report Business
Let’s begin with the “S” of the S.M.A.L.L.™ Report Business Model which is...
Step 1 -
SELECT A Market.
The first step in this process is to “select a market”. That is, you’ll want to identify a group of
people that you want to sell to – a “target audience”. A “market” is simply a body of existing
or potential buyers for specific goods or services.
Just a few of the more popular markets include –
· Weight loss
· Home business
· Relationships
· Parenting
· Retirement
· Personal Growth
· Wedding and Marriage
· Computers and Technology
· Motivational
· Leadership
The list could go on and on, but I think you get an idea.
You want to choose a “market” that you’ll center your small reports business on.
If you’ve been following events over the past couple of years, then you know that “niche”
marketing has been the big craze. People have been (and still are) scrambling all over to find
these tiny, untapped niches (Ex. Teaching a parrot to talk) to create businesses around.
I’ve got two words for this kind of business model –
Big mistake!
Let me caution you that while that is an approach that certainly works, there is
another strategy to use that I have found to produce even greater results.
Here it is:
Instead of identifying niches,
identify target markets.
Let me say that again: instead of identifying niches, identify markets.
Here’s the common practice...
1. Identify a red-hot niche with hungry customers.
2. Create a product that's highly sought after by those
customers.
3. Setup a web site to sell the product.
4. Rush off to buy pay per click listings and Google Adwords® to
promote the site.
5. Find another red-hot niche and repeat the process.
Now, that’s a good plan. There’s no doubt that it’s a profitable system.
But, it’s not a great plan.
Really, that system is setup for leaving money on the table, for just throwing away
money that you could be depositing into your bank account.
So, what is a great plan?
Selecting a market so you can generate multiple sales per customer.
It’s very similar to the way most people approach niche marketing, with a critical
extra “profit-boosting” step...
1. Identify a market with hungry customers.
2. Create a product that's highly sought after by those
customers.
3. Setup a web site to sell the product.
4. Rush off to buy pay per click listings and Google Adwords® to
promote the site.
5. Create additional related products to sell to your existing
customer and lead lists.
6. Find another market and repeat the process.
Do you see what I added there? There’s an extra step there that is so critical to
your bottom line, and that is “Create additional related products to sell to your
existing customer and lead lists.”
1.
You’ve already got customers who have bought a product from you,
so instead of moving on to other “niches” where you have to go
out and find additional customers, why not offer your customers
additional, related products before you move on?
2. You’ve already begun building a lead list, why not offer them
additional, related products before you start looking for other
“niches”?
If a customer bought a product from you, then they’ve told you –
“This is a hot button with me. This is something I’m interested enough in to
spend money. This is something that is important to me at this point in
time.”
So, you simply feed them other offers that are highly related to the one that
they’ve already identified as being important to them.
Instead of looking for tiny “niches”, you look for larger markets and feed them
multiple, highly related offers.
The idea here is to find customers
who make repeated purchases from you.
And when you take into consideration what we’ll be talking about momentarily --
creating 7-15 page reports as these various “offers” -- it really is an easy thing to
accomplish.
But, we’ll get to that.
First step, “select a market”. Then we have the “M” of the S.M.A.L.L.™ Report
Business Model…
Wednesday, February 23, 2011
Small Report Fortune Part 1
Introduction
5 Steps To A Big-Profit, S.M.A.L.L.™ Report Business
By Jimmy D. Brown, Author of Small Reports Fortune™
I must warn you up front - if you continue reading this report, then you may not get much
sleep tonight.
I know, I know, everyone seems to have some kind of “earth-shattering” revelation to share
that’s gonna “change things forever”.
Earth-shattering revelations aren’t what they used to be, huh?
To be truthful, most so-called “helpful” information should come
with an advisory warning label affixed to let you know you’re
about to get 3 pages of fluff (fluff being useless, rehashed
information) and about 10 pages of sales copy.
Know what I mean?
So, what makes this report different? What makes my claim credible?
In a word –
PROOF.
You may or may not know me, but I’ve been giving away free content online for a LONG time.
(Since 1999) I’ve given away more useful content than most so-called “marketers” have been
peddling in their paid products.
Ask around. Search Google.com. Or, just read this report and find out for yourself. J
ü Yes, I will ask you to consider purchasing my Small Reports Fortune™ course at the
close of this report.
ü Yes, I will GIVE you some solid nuggets of information that you can use without forcing
you to buy anything.
If you find that offensive, then there’s a little [X] in the upper right hand corner of your screen
that you can click on to close this document.
But, if you want to learn something that really is going to be beneficial to helping you make
money online with tiny 7-15 page small reports, let’s get started…
5 Steps To A Big-Profit, S.M.A.L.L.™ Report Business
By Jimmy D. Brown, Author of Small Reports Fortune™
I must warn you up front - if you continue reading this report, then you may not get much
sleep tonight.
I know, I know, everyone seems to have some kind of “earth-shattering” revelation to share
that’s gonna “change things forever”.
Earth-shattering revelations aren’t what they used to be, huh?
To be truthful, most so-called “helpful” information should come
with an advisory warning label affixed to let you know you’re
about to get 3 pages of fluff (fluff being useless, rehashed
information) and about 10 pages of sales copy.
Know what I mean?
So, what makes this report different? What makes my claim credible?
In a word –
PROOF.
You may or may not know me, but I’ve been giving away free content online for a LONG time.
(Since 1999) I’ve given away more useful content than most so-called “marketers” have been
peddling in their paid products.
Ask around. Search Google.com. Or, just read this report and find out for yourself. J
ü Yes, I will ask you to consider purchasing my Small Reports Fortune™ course at the
close of this report.
ü Yes, I will GIVE you some solid nuggets of information that you can use without forcing
you to buy anything.
If you find that offensive, then there’s a little [X] in the upper right hand corner of your screen
that you can click on to close this document.
But, if you want to learn something that really is going to be beneficial to helping you make
money online with tiny 7-15 page small reports, let’s get started…
Tuesday, February 22, 2011
PLR Checklist
Action Plan Checklist
That was a really short and sweet way to quickly build a money-making business using PLR
products. I can go into a lot more detail, but that's way beyond the scope of this short report.
To keep you focused on the action plan, you can print out and follow along with this simple
checklist to making money with private label rights.
__ Create an ebook using PLR articles
__ Create a separate, complimentary product to offer for backend sales.
__ Use Aweber to collect email addresses for follow up.
__ Create mini-course to collect emails and pre-sell ebook.
__ Write short Special Report o collect emails and pre-sell ebook
__ Acquire more PLR content to build mini-sites for driving traffic to main site
Once you've got everything up and running and you're making money you can repeat this
exact process in one niche after another.
Just wash, rinse, and repeat!
That was a really short and sweet way to quickly build a money-making business using PLR
products. I can go into a lot more detail, but that's way beyond the scope of this short report.
To keep you focused on the action plan, you can print out and follow along with this simple
checklist to making money with private label rights.
__ Create an ebook using PLR articles
__ Create a separate, complimentary product to offer for backend sales.
__ Use Aweber to collect email addresses for follow up.
__ Create mini-course to collect emails and pre-sell ebook.
__ Write short Special Report o collect emails and pre-sell ebook
__ Acquire more PLR content to build mini-sites for driving traffic to main site
Once you've got everything up and running and you're making money you can repeat this
exact process in one niche after another.
Just wash, rinse, and repeat!
PLR As Backend Sales
One thing that separates top internet marketers from the crowd is their ability to generate
backend sales. When you buy one of their products, you're immediately offered an
opportunity to buy another one (usually at a discount).
And once you're in their sales funnel, you're met with one sales pitch after another. One
product after another. They never miss an opportunity to turn a single sale into a repeat
customer.
Retail stores understand the value of the add-on purchase too. Just try to buy a toy without
being offered batteries, gift cards, or buyer protection plans. Each of those add-on items
adds to the store's profit.
You too can use this method to increase your revenue. Simply use your PLR content to
create a separate product with added value.
Be creative. If someone buys an ebook, offer them an audio recording that they can listen to
in the car. Or a hard copy which can be printed on demand by sites like Lulu.com.
If you're not taking advantage of backend sales you're missing out on a huge opportunity.
backend sales. When you buy one of their products, you're immediately offered an
opportunity to buy another one (usually at a discount).
And once you're in their sales funnel, you're met with one sales pitch after another. One
product after another. They never miss an opportunity to turn a single sale into a repeat
customer.
Retail stores understand the value of the add-on purchase too. Just try to buy a toy without
being offered batteries, gift cards, or buyer protection plans. Each of those add-on items
adds to the store's profit.
You too can use this method to increase your revenue. Simply use your PLR content to
create a separate product with added value.
Be creative. If someone buys an ebook, offer them an audio recording that they can listen to
in the car. Or a hard copy which can be printed on demand by sites like Lulu.com.
If you're not taking advantage of backend sales you're missing out on a huge opportunity.
Sunday, February 20, 2011
PLR News
PLR News
PLR News
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