One thing that separates top internet marketers from the crowd is their ability to generate
backend sales. When you buy one of their products, you're immediately offered an
opportunity to buy another one (usually at a discount).
And once you're in their sales funnel, you're met with one sales pitch after another. One
product after another. They never miss an opportunity to turn a single sale into a repeat
customer.
Retail stores understand the value of the add-on purchase too. Just try to buy a toy without
being offered batteries, gift cards, or buyer protection plans. Each of those add-on items
adds to the store's profit.
You too can use this method to increase your revenue. Simply use your PLR content to
create a separate product with added value.
Be creative. If someone buys an ebook, offer them an audio recording that they can listen to
in the car. Or a hard copy which can be printed on demand by sites like Lulu.com.
If you're not taking advantage of backend sales you're missing out on a huge opportunity.
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