Small Report Fortune Part 3

Step 2 -
MEASURE Interest.
After you’ve determined what “market” you want to target, it’s simply a matter of finding out
what to offer them.
If you want to put things into a practical setting, it’s time to
get some ideas for what topic you’ll be writing about in your
first 7-15 page small report.
You’ll want to “measure interest” among your market. Take their temperature. Identify the
current hottest topic of interest.
Basically, I have three “diagnostic” questions that I use in measuring interest in any particular
market that you can put to the test yourself for your market...
1. “What do they want?”
It all begins and ends with the persons that make up your “market”. What do THEY
want? Based on your own history in the market, researching the market or inquiring
among existing individuals in the market, it should be easy to determine the wants and
needs of the group as a whole. (More on this in a minute).
2. “What is available?”
Next up, you want to determine “what is available”. In other words, are there existing
resources in place that are being sold to this market that you’ll be directly competing
against? What do they offer? What’s good about their offer and what’s not so good?
3. “What can I offer that’s different?”
And, thirdly, “what can I offer that’s different?” Is there something missing from
existing resources? Something that could be explained better? Are more ideas and
examples needed? Is there new information available? Can you package, present or
position content in a more user-friendly way? Are their tiny segments that could be
broadened?
By focusing on these three diagnostic questions, you’ll be able to measure the interest of your
market and determine an “in-demand” topic to write about in your first 7-15 page small report.
Now, before we move on, I do just want to give you a quick way to find ideas to write about.
You’ll still need to use these three diagnostic questions, but this will give you something
towards which you can direct the questions.
One of my favorite places to brainstorm ideas is Amazon.com ® . Amazon.com® is the web’s
largest bookstore.
It’s also a community center for new product ideas.
I use it as one of my brainstorming resources. Again and again I visit this site to come up
with topics to write about.
What makes Amazon.com® so useful as a research tool for getting
new ideas is their searchable database of books. There are
thousands of great ideas lurking in there if you just know how
to use it.
And that’s what I’m here for. J
I’m going to show you how to find hot product ideas with Amazon.com® anytime you want.
It’s really a matter of three simple steps …